s o l u t i o n
Feeling is Believing
Wet Seal wanted their investors to feel what it was like to be a part of a hot young women's brand in 2001. By using a suede leather strip on the cover of the annual report and a strong marketing voice throughout the front of the report, we were able to give the investors a pretty good idea what it felt like to be a part of the Wet Seal brand that year.
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