c h a l l e n g e
Tell a New Story

PACE is a non-profit community employment and job training development organization that was initially targeting the Pacific Asian Islander. When the company expanded into a variety of service areas, all tailored to meet the growing and changing needs of the multi-ethnic communities in Los Angeles County, they needed a new approach to their identity that would encompass a broader range of ethnic communities.
s o l u t i o n
Create a Buzz

In short, the Pacific Asian Consortium in Employment (PACE) helps to keep people busy. The brand mark was derived from the action and the flight path from one of the world's busiest animals, the honey bee. Throughout the Los Angeles area, PACE offers programs for early childhood education, business development, community development, and low-income housing.
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