Marks of Desire

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Marks of Desire

Marks of Desire is an intermediate workshop in creating a new logotype by modifying an existing logotype, giving rise to a new meaning for a brand. Typography enthusiasts enjoy the day finessing the proper scale, spacing, and stroke weight of custom letterforms. TypeEd discusses how these details make a logotype stand the test of time and withstand future applications.

for AIGA Los Angeles
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