There's nothing more focused upon in the marketing world than stretching the percentage of sales. It's often said in order to profit, one would need to create "Extra Margin."
This small start-up needed an all-inclusive symbol. One that can immediately communicate what customers would receive with the help of this marketing expert. An X and a percentage sign were combined to foster the idea of "Extra" and "Margin" in one symbol. Vibrant colors were chosen to foster the feeling of excitement that the company has for marketing along with a pattern repeating the symbol to allow variety of texture.