Design for Designers
The author of Designing for Print, Marina Joyce, approached me to help redesign her book. She also wanted it to resonate with college instructors, designers, and design students.
In order to appeal to such a wide range of tastes, interests, and above all the pickiest of designers, our approach needed to be simple but lively. Since the world of printing, on a microscopic scale, is based on tiny dots, we found a way to integrate a uniquely designed typeface into a more structured layout, making the book easy to read but exciting to peruse.