How Do We Handle?
For their 2012 annual report, CWS was looking for an idea that could really let the investors "feel" how the company handles. In other words, can we put the investor in the driver's seat of the company to give them a good idea of how the company does business?
A Well-Oiled Machine
With the title of the report being "Further" we were able to tell a story revolved around the Company being a "well-oiled performance machine." So, the idea of CWS Capital Partners as a high-performance vehicle equipped to traverse any road condition, while keeping passengers (investors) safe and out of harms way became the concept.