C H A L L E N G E
Looking for Perspective
For their 2015 annual report, CWS Capital was wanting to show their investors how they view the real estate market. How they see things differently from other investment firms. 
s o l u t i o n
Seeing the Difference
On the cover, the word "Perspective" is shown at a slightly different way. In order to read the word properly, the reader must tip the bottom of the report upward and look length-wise down the vertical face of the cover. Thus revealing the word "Perspective" to the reader and at the same time, showing just what lengths CWS Capital takes to view things differently.
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